Why do search engines care about SEO? After all, you’re not paying them? That’s right, you aren’t paying them…but someone else is! Your competitor.
Google uses over 200 ranking factors in their algorithm. Specific consideration and action needs to be taken to effectively optimize a website.
If your site is not properly optimized, people who don’t know you exist but are looking for someone like you will never find you. Without effective SEO, you are forfeiting leads.
Without SEO, you are delighting your competitors who actually are doing SEO. Chances are, they truly appreciate you for not getting in their way!
Search engines have spiders, not the creepy kind, but robotic technical kind. These spiders collect info about your site and pages that make up your site. This allows them to choose when to serve a searcher a page on your site.
Increase visibility to your optimized content by including it on social networks. This approach is known as "off-page SEO."